A Rare B2B Marketing Firm
The Thinking Power of a Marketing Consultancy, The Getting-it-Done Power of a Full Service Agency.
For over a decade, Magnetude has helped B2B companies—from disruptive startups to billion-dollar industry leaders—achieve double-digit growth, secure multi-million-dollar investments, and navigate successful launches, mergers, and acquisitions. As an award-winning agency for cybersecurity and high-tech sectors, our work is as diverse and cutting-edge as the clients we serve.
Since the emergence of generative AI, we’ve been at the forefront—studying, testing, and strategically deploying AI to enhance marketing performance while staying vigilant about data security and client privacy. Our integration of AI accelerates delivery and sharpens execution, but strategy always starts—and ends—with our experts.
From tailored engagement models to deep industry specialization, Magnetude blends insightful strategy with laser-focused execution to deliver measurable impact. We don’t just follow trends—we help our clients define what’s next.
Fractional marketing is the new old model
Ten years ago, Magnetude pioneered the fractional marketing model designed to level the playing field – allowing smaller B2B companies to have the same caliber of marketing as ‘the big guys’. Today, this model has matured, and business leaders are tapping into the power we can bring. It takes a winning combination of senior-level, brilliant talent, depth, and breadth of expertise in the intersection of marketing and industry knowledge, the latest AI tools, and the business savvy to know the role marketing should play in every organization to drive business-level goals.
Ten years ago, Magnetude pioneered the fractional marketing model designed to level the playing field – allowing smaller B2B companies to have the same caliber of marketing as ‘the big guys’. Today, this model has matured, and business leaders are tapping into the power we can bring. It takes a winning combination of senior-level, brilliant talent, depth, and breadth of expertise in the intersection of marketing and industry knowledge, the latest AI tools, and the business savvy to know the role marketing should play in every organization to drive business-level goals.
The People Make the Magic Happen
The teams we build for clients are tailored to the need set of companies with skills applicable at every growth phase. Teams who came from in-house marketing roles and fully understand the responsibility of owning results, specialists who bring decades of expertise in specific areas, and strategic powerhouses who guide the best path forward. All upskilled and trained on the latest AI tools and chartered with ‘pushing the envelope’ on AI capabilities.
The teams we build for clients are tailored to the need set of companies with skills applicable at every growth phase. Teams who came from in-house marketing roles and fully understand the responsibility of owning results, specialists who bring decades of expertise in specific areas, and strategic powerhouses who guide the best path forward. All upskilled and trained on the latest AI tools and chartered with ‘pushing the envelope’ on AI capabilities.
Recognized Experts in Industries
We have a long and deep history in the cybersecurity market that continues to be a main focus of the company. But our depth doesn’t just stop there – it extends to a multitude of services companies from IT and tech to life sciences, product companies from SaaS models to hardware, and across the landscape of emerging and disruptive technologies. We don’t just scratch the surface of knowledge or require fundamental education to get up to speed. We have seasoned talent whose expertise includes in-house marketing executives, product leaders, domain-specific digital experts, industry-specific content writers from leading vertical publications, and a former analyst.
We have a long and deep history in the cybersecurity market that continues to be a main focus of the company. But our depth doesn’t just stop there – it extends to a multitude of services companies from IT and tech to life sciences, product companies from SaaS models to hardware, and across the landscape of emerging and disruptive technologies. We don’t just scratch the surface of knowledge or require fundamental education to get up to speed. We have seasoned talent whose expertise includes in-house marketing executives, product leaders, domain-specific digital experts, industry-specific content writers from leading vertical publications, and a former analyst.
Our North Star
We truly embrace that we are partners to our clients – without client success we are nothing. The best thing? It’s a two-way street, we get as much as we give. Consequently, we have an immense sense of urgency to respond and take the responsibility of delivering for clients very seriously – it’s always top of mind. We keep the pace that is right for our clients given their priorities, we know we need to be in lock step.
But while client outcomes and quality delivery work are a fundamental focus of the business, it is these guiding principles and traits that help us build such strong teams.
Passionate
Simply – we love the discipline of marketing and the industries our clients are in and pursue excellence with vigor. This passion drives action – jumping in is a way of life on our teams.
Simply – we love the discipline of marketing and the industries our clients are in and pursue excellence with vigor. This passion drives action – jumping in is a way of life on our teams.
Pragmatic & Authentic
With clients and each other, we do what we say we will do. We are pragmatic thinkers and doers, transparent in our communication – the positives and negatives are never masked, they bring us forward.
With clients and each other, we do what we say we will do. We are pragmatic thinkers and doers, transparent in our communication – the positives and negatives are never masked, they bring us forward.
Intellectually Curious
We consistently seek new ideas, new methods, and new processes to fuel success. This mindset consistently translates into action – our minds and actions are never idle.
We consistently seek new ideas, new methods, and new processes to fuel success. This mindset consistently translates into action – our minds and actions are never idle.
Collaborative
No one person is omnipotent, so we never stand alone. We depend on each other and are stronger together. Only then is our value multiplied.
No one person is omnipotent, so we never stand alone. We depend on each other and are stronger together. Only then is our value multiplied.
Continually Improve
We are self-motivated to achieve new heights – for ourselves, our teams, and our clients. We are committed to delivering high-quality work on behalf of our clients and take pride in seeking new ways to improve.
We are self-motivated to achieve new heights – for ourselves, our teams, and our clients. We are committed to delivering high-quality work on behalf of our clients and take pride in seeking new ways to improve.
Practice Positivity
We are active problem-solvers with a ‘can-do’ attitude and a true zest for the clients and the work we do. It shows in every interaction both internally and externally.
We are active problem-solvers with a ‘can-do’ attitude and a true zest for the clients and the work we do. It shows in every interaction both internally and externally.