Stories That Captivate & Convert
Subject matter expertise should be at the root of all content marketing, but far too often, companies rely on junior staff or content farms for writing – and then wonder why their marketing isn’t working.
We pride ourselves on generating quality content—whether that’s true thought leadership or deeply technical concepts. We are perfectionists when it comes to content.
Our writers have decades of experience in their respective fields, with specific industry expertise, having worked for top publications and industry leaders. No matter the requirement, we start with a solid b2b content marketing strategy, apply writing expertise, and finish with impactful design.
Our writers are equally adept at long and short-form content, web content, social, product marketing and sales content, content marketing, video scripts, eBooks, infographics, case studies, whitepapers, presentations, and more.
Content Strategy
At Magnetude, we excel in crafting strategic content for a wide range of business-to-business sectors. Our expertise is translating complex concepts into compelling narratives that resonate with technical and non-technical audiences.
We’re creating content based on solid data and analysis to ensure it meets the specific needs of your audience and drives engagement. Using our deep industry knowledge, we create content that enhances your brand’s credibility, positioning you as a trusted leader in your space.
We optimize our content across all digital platforms, ensuring consistent and impactful communication wherever your audience engages.
More than just content creators, we are strategic partners focused on driving measurable actions—from leads and conversions to sales. Let Magnetude propel your tech business forward with effective content strategies that deliver real results.
Content Creation – Writing & Design
At Magnetude, we use our decades of experience in development, writing, and design to create high-quality content that captivates and educates. Our team combines technical precision with creative flair to produce materials that not only inform but also engage your target audience in a meaningful way.
We understand the nuances of visual and textual communication, ensuring that every eBook, brochure, social post, whitepaper, or infographic (and more!) we craft looks stunning and is packed with valuable insights tailored to your buyers’ and clients’ interests and challenges.
This holistic approach ensures that each piece of content is a strategic part of a broader marketing effort designed to enhance engagement and drive business growth. Whether through compelling narratives or eye-catching designs, we make sure that your content stands out in the crowded digital landscape, helping establish your brand as a thought leader in your industry.
Search Engine Optimization (SEO)
Content marketing bridges art and science. Our approach to SEO from a content development standpoint is strategic and data-driven. We recognize that successful SEO is about more than just incorporating keywords—it’s about creating relevant, engaging content that serves your audience’s needs and interests while meeting search engine criteria. Our content specialists craft articles, blog posts, and other digital content that are informative, compelling, and optimized for search engines to maximize visibility.
We embrace AI-powered SEO tools and techniques to ensure we are staying ahead of evolving search engine optimization best practices. We tune our writing so your content ranks well for targeted keywords, helping to drive organic traffic to your site elevating your online presence, making it easier for potential customers to find you. Our goal is to attract visitors and convert them into leads and customers, contributing to your business growth and ROI.
Sales Enablement Materials
Sales enablement materials should empower your sales teams to close deals more effectively. Understanding the unique dynamics of B2B sales, we create content that informs, persuades, and supports the sales process. Our approach involves crafting targeted sales decks, case studies, product datasheets, and whitepapers that articulate the value of your products or services in clear, compelling terms.
Each piece is designed to address the specific concerns and pain points of decision-makers, showcasing how your solutions solve real-world business problems. By aligning our content with your sales strategies, we ensure your team is equipped with powerful tools that enhance their pitch and help them confidently engage with prospects. This strategic content development leads to improved conversion rates and a stronger ROI as your sales team becomes better able to turn prospects into loyal customers.
Social Media
Our unique social media content strategy, part of a broader B2B content marketing strategy, is tailored to resonate with your B2B audience and capture their attention in a busy digital landscape. We understand the nuances of various social platforms and how B2B engagement differs from consumer-focused tactics. We craft compelling, platform-specific content that sparks conversations and enhances brand visibility. From insightful LinkedIn articles and engaging Twitter threads to informative Instagram infographics, we ensure that each piece of content is visually appealing and rich in valuable information that addresses the interests and challenges of industry professionals.
Using intricate audience targeting, we optimize content for maximum reach and engagement, helping to build your community and establish your brand as a thought leader in your sector. We educate your team, or even act on behalf or your executives, to use social selling techniques to turn social media into an inbound channel. We strategically align with your broader marketing goals, driving awareness and fostering meaningful interactions with your audience.
Video Production
Videos are your secret weapon for capturing attention and delivering key messages fast. At tradeshows, these dynamic videos draw attendees to your booth, showcasing your products and sparking conversations. On your corporate website, they make complex ideas simple and engaging, boosting user experience and SEO by keeping visitors hooked. For webinars, short-form videos break up presentations, highlight key points, and keep your audience engaged from start to finish.
Our team handles everything from scripting to post-production, ensuring each video is high-quality and aligned with your marketing strategy. Whether it’s attracting crowds at a tradeshow, converting website visitors, or elevating your webinars, videos create high-impact content that resonates and drives results. Let’s make your brand unforgettable with videos that captivate, inform, and convert.
Content Performance Tracking & Analytics
At Magnetude, our approach to performance tracking and analytics isn’t just about numbers—it’s about actionable insights. We deploy rigorous analytics to dissect every aspect of content performance, from engagement metrics to conversion rates.
This data-driven scrutiny enables us to pinpoint what truly resonates with your audience. Armed with this knowledge, we tweak strategies to ensure each piece of content is an impactful part of your marketing program. The result? A maximized ROI on your content investments as we replicate successes and refine tactics to elevate your content game. So, let’s make your data work smarter, driving your content strategy towards unparalleled success.
Our Work
From in-depth eBooks and engaging blog posts to dynamic videos and impactful case studies, our content informs and converts.
eBook Content Development & Design
Corporate Overview Video Production
Technical Blog Writing
More Marketing Services
B2B Content Marketing Strategy FAQs
What is content strategy?
A B2B content marketing strategy, specifically content marketing, involves planning, creation, delivery, and governance of content. It ensures that you have helpful and usable content that is well structured and easily found and enhances engagement with your target audience, aligning with your business goals.
How does content strategy drive business growth?
A robust content marketing strategy improves visibility and engagement, educating and nurturing potential customers through the buying journey. It positions your brand as a thought leader, increases trust, and ultimately influences buying decisions, leading to growth.
What types of content are most effective for B2B companies?
Effective B2B content types include whitepapers, case studies, eBooks, blog posts, and infographics. These formats are excellent for conveying complex information in an accessible way, demonstrating expertise, and addressing specific business problems.
How do you measure the success of content strategy?
Success in content strategy can be measured through metrics like website traffic, engagement rates, lead generation statistics, and conversion rates. Analyzing these data points helps understand the effectiveness of content and strategies for optimization.
What role does SEO play in content development?
SEO is crucial in content development as it helps enhance your content’s visibility in search engine results. By incorporating targeted keywords, optimizing meta tags, and ensuring content quality, SEO drives organic traffic to your site, which is crucial for B2B engagement.
Can content strategy help in lead generation?
Absolutely. Strategic content effectively addresses the needs and questions of potential customers, nurturing them along the sales funnel. By providing value through your content, you can generate leads by encouraging readers to sign up for more information, download resources, or contact your sales team. Leverage your buyer personas and user journey to meet your prospect where they are in the buying cycle.
How often should content be updated?
Content should be reviewed and updated regularly to remain relevant and accurate. The frequency can depend on the pace of change in your industry, but typically, checking and updating content annually or bi-annually is advisable to maintain its effectiveness and SEO ranking.
What's the difference between content strategy and content marketing?
Content strategy is the master plan for managing all the tangible media you create and own: written, visual, downloadable, etc. It looks at the role your content plays in your environment.
Content marketing focuses on using storytelling and information sharing to increase brand awareness. It’s more about the techniques to distribute your content, whereas content strategy is about creating, using, and managing the content.
How do you ensure content resonates with a B2B audience?
To ensure content resonates, it’s vital to understand the audience deeply, including their industry, job roles, challenges, and what information they value. Content should address these aspects and be presented in a format that is accessible and engaging for professional consumption.
A good B2B content writer must have a solid understanding of the industry, the ability to communicate complex concepts clearly and succinctly, and the skills to engage a professional audience. They should also be adept in SEO and digital content practices to ensure the content performs well digitally.
What makes a good B2B content writer?
A good B2B content writer must have a solid understanding of the industry, the ability to communicate complex concepts clearly and succinctly, and the skills to engage a professional audience. They should also be adept in SEO and digital content practices to ensure the content performs well digitally.