Demand & Lead Generation
Demand generation widens your reach, creates interest and engagement, and pushes net new activity into your ecosystem. Demand generation and lead generation programs are always unique to you. Your prospects, industry nuances, funnel, and message must marry with the right channels to fill a pipeline. Ascertaining the right marketing channels, often a mix of the tried and true with the latest approaches, is critical to engaging your target audience.
We build and execute demand and lead generation programs that deliver—including email marketing, inbound marketing, content marketing, social media, paid media campaigns, public relations, and events. We often take a pilot approach to test and optimize before scaling. It saves time and money in the long run. We use analytics to measure everything we do, allowing us to analyze and optimize efforts continually.
Email Marketing
Email marketing powers forward your efforts to connect directly with customers in their inboxes. At Magnetude, we build a robust email marketing strategy that begins with understanding your audience and then delivering stage-appropriate messages that spark interest and drive engagement. We craft newsletters, promotional emails, and automated drip campaigns that address your customer’s needs and interests.
Using targeted segmentation and personalization techniques ensures that each message feels relevant and timely, increasing the likelihood of engagement and conversion. Smart calls-to-action and dynamic landing pages are seamlessly integrated to guide recipients from the email to your website, helping to convert them into leads and loyal customers.
This strategic approach keeps your audience engaged and systematically moves them along the buyer journey, enhancing relationships and driving sustainable business growth.
Inbound Marketing
Inbound marketing is like spokes on a bike tire. You need all of them to get rolling. Our approach focuses on attracting customers through relevant and helpful content, engaging them using personalized interactions, and finally, delighting them by solving their problems and meeting their needs. We develop a content strategy that includes blogs, eBooks, and whitepapers tailored to address the pain points of your target audience.
By optimizing our B2B demand generation tactics through SEO and personalized content delivery, we ensure your brand attracts valuable prospects. Once engaged, we use smart calls-to-action, dynamic landing pages, and customized email nurturing campaigns to convert visitors into leads and customers. This holistic strategy ensures that every step of the buyer journey rolls smoothly toward meaningful interactions that build loyalty and interest in taking the next step.
Paid Media Campaigns
Highly targeted advertising can be an effective component of any lead-generation program. But this discipline requires SMEs to design, launch, and optimize based on complex metrics. We have expertise in creating complex programs and designing for a ‘crawl, walk, run’ approach to mitigate risk and maximize results.
Great paid campaigns marry complete prospect, industry, and targeting criteria and the best messaging, content, and creative layered with a complex, deep data analysis component to provide the best results as you scale.
Google Ads, LinkedIn, syndicated channels, display—we know them all inside out and will recommend and execute a strategy to align with your goals and budget.
Public Relations
Public relations is a complex discipline—everything from media, analyst, and influencer relations to speaking gigs, awards, releases, contributed articles, and more.
PR boosts awareness and can be an essential ingredient to establishing or solidifying your position in the market. PR has undergone seismic shifts, but we’ve got it covered. With highly seasoned experts who know how to help you spin up the right message, grab attention, and get your brand traction.
We right-size your PR program, ensure it reflects your brand, message, and voice, and integrates with your entire marketing plan.
Learn more with this checklist:
Focus On: Public Relations. 20 Questions to Guide Your PR Program
Social Media
Our social media strategy leverages social platforms’ dynamic nature to boost demand generation efforts. We kick things off by crafting compelling content tailored specifically for your audience: informative posts, interactive polls, and eye-catching videos designed to draw people in and foster community around your brand. A well-crafted social strategy goes beyond posting content; it helps start conversations and encourages shares to increase your visibility and reach.
We don’t just scatter efforts across all platforms; we pick the right ones that align with your target audience and business goals—whether it’s LinkedIn for its B2B reach, Reddit for techies, or X for its immediacy. We can also help strategize around micro-community engagement.
By continually analyzing how our content performs, we adapt and refine our strategies to ensure we’re always hitting the mark, keeping your social media efforts active and strategically aligned with generating demand and growing your business.
Account Based Marketing (ABM)
Our strategic approach to Account-Based Marketing (ABM) focuses on aligning marketing and sales efforts to turn high-value targets into customers. Our ABM program starts with identifying and segmenting your key accounts and crafting personalized marketing campaigns designed to resonate deeply with each target.
We employ a mix of targeted digital advertising, bespoke events, email and 1-1 outreach to engage these accounts at multiple touchpoints. By closely tracking engagement and interactions, we provide your sales teams with actionable insights and a comprehensive view of account activity, greatly enhancing their ability to close deals effectively.
Webinars & Live Events
We harness the power of webinars to position your brand as an industry leader, delivering engaging and insightful content directly to your audience. From initial planning and content development with subject matter experts to leveraging top-tier webinar technology for seamless execution, we handle every detail. Our comprehensive approach includes robust promotion through multiple channels to maximize attendance and strategic follow-up to convert attendees into leads. We ensure that each webinar is a tool for engagement, education, and lead generation.
Attending live events? We bring your brand to life with memorable experiences facilitating direct engagement and networking. We manage all aspects, from meticulous event planning and management to branding and marketing, that keep your message consistent and compelling. Interactive elements like workshops and panels keep the audience engaged, while we handle logistics and vendor coordination to ensure a seamless experience. Post-event, we conduct detailed analyses and maintain communication with attendees, helping to sustain interest in your brand and cultivate the relationships started at your event.
Content Marketing
Content marketing can supercharge your demand generation efforts. We start by really getting to know your business and audience and crafting a strategy that aligns with your goals, like boosting brand awareness or capturing leads. Our team of creatives then rolls out high-quality content—from engaging blog posts and detailed whitepapers to eye-catching infographics and videos—all designed to speak to your audience and drive results.
We distribute this content across the right channels, optimizing for visibility with SEO best practices and continuously measuring performance to refine our approach. By integrating our content marketing with your broader demand generation strategy, we ensure it not only attracts but also captively engages and converts your target audience, amplifying your market presence.
Our Partners
We specialize in premier technologies to bring our clients cutting-edge solutions and unparalleled expertise. Some of our technologies include Hubspot, Google, Copilot.AI, and the latest AI tech platforms to robust demand generation capabilities enhanced by emerging artificial intelligence functionality.
Other Demand Generation Services
B2B Demand Generation FAQs
What are the key factors when choosing a demand generation agency?
Experience and Expertise: Ensure the agency has experience in your industry and a track record of success with similar clients.
Range of Services: Look for an agency that offers a comprehensive suite of services, including email marketing, inbound marketing, paid media, PR, social media, and SEO.
Customization: The agency should be able to tailor strategies and campaigns to meet your specific business goals and target audience.
Analytics and Reporting: Effective demand generation relies on data-driven decisions. The agency should provide robust analytics and transparent reporting to measure and optimize campaign performance.
Scalability: The agency should have the capability to scale campaigns as your business grows, starting with pilot programs and expanding based on results.
Communication and Collaboration: Good communication and a collaborative approach are essential for aligning strategies and ensuring successful implementation.
What is a demand generation agency?
A demand generation agency specializes in creating and executing marketing strategies designed to build awareness, generate interest, and drive engagement for your products or services. These agencies use a variety of tactics, such as content marketing, email marketing, social media, paid media campaigns, SEO, and PR, to attract and nurture potential customers throughout the buyer’s journey.
How do I get started with demand generation?
To get started with demand generation:
- Define Your Goals: Clearly outline your business objectives and what you aim to achieve with demand generation (e.g., increasing brand awareness, generating leads, driving sales).
- Understand Your Audience: Conduct thorough research to identify your target audience, their pain points, and their buying behavior.
- Develop a Strategy: Create a comprehensive demand generation strategy that includes content marketing, email campaigns, social media, paid media, SEO, and PR.
- Create High-Quality Content: Develop engaging and relevant content that addresses your audience’s needs and interests.
- Choose the Right Channels: Select the marketing channels that best reach your target audience and align with your goals.
- Implement and Optimize: Launch your campaigns, track performance using analytics, and continuously optimize based on data and feedback.
- Collaborate with Experts: Consider partnering with a demand generation agency to leverage their expertise and resources for more effective execution.
How do you create B2B demand?
Creating B2B demand involves several key steps:
- Identify Target Accounts: Focus on high-value target accounts that align with your ideal customer profile.
- Develop a Value Proposition: Craft a compelling value proposition that addresses your target audience’s specific needs and pain points.
- Create Engaging Content: Produce high-quality content such as blogs, whitepapers, case studies, webinars, and videos that provide value and educate your audience.
- Leverage Multiple Channels: Use a mix of marketing channels, including email, social media, paid media, SEO, and PR, to reach and engage your target accounts.
- Personalize Outreach: Personalize your marketing messages and campaigns to resonate with your target accounts’ individual needs and preferences.
- Nurture Leads: Implement lead nurturing strategies, such as automated email campaigns and targeted content, to move prospects through the sales funnel.
- Measure and Optimize: Use analytics to track your campaigns’ performance, identify improvement areas, and optimize your strategies for better results.
- Align Sales and Marketing: Ensure close collaboration between your sales and marketing teams to align efforts, share insights, and effectively convert leads into customers.
What is the difference between demand generation and lead generation?
Demand generation focuses on building awareness and interest in your products or services, effectively widening your reach and creating engagement. Lead generation, on the other hand, targets converting this interest into actionable leads that can be nurtured through the sales funnel.
How do I determine the right marketing channels for my business?
Understanding your target audience and the nuance of your industry is crucial. A mix of tried-and-true channels and the latest approaches tailored to your specific message will be most effective. Experimenting with different channels through a pilot approach can help optimize your strategy before scaling.
What should I look for in an email marketing strategy?
A robust email marketing strategy should begin with a deep understanding of your audience. It should deliver personalized messages that spark interest and drive engagement. Targeted segmentation, personalization techniques, smart calls-to-action, and dynamic landing pages can help convert recipients into loyal customers.
How does inbound marketing support lead generation?
Inbound marketing attracts customers through relevant and helpful content, engages them with personalized interactions, and delights them by addressing their needs. Your brand can attract and convert valuable prospects by developing a content strategy that includes blogs, eBooks, and whitepapers and optimizing through SEO.
What makes a successful paid media campaign?
Successful paid media campaigns are highly targeted and involve complex design, launch, and optimization processes. These campaigns combine precise targeting criteria with compelling messaging, content, and creative elements supported by deep data analysis to maximize results.
How can public relations enhance my demand generation efforts?
Public relations boosts awareness and solidifies your market position. By managing media, analyst, and influencer relations, speaking gigs, awards, releases, and contributed articles, a well-executed PR program can attract attention and provide traction for your brand.
What role does social media play in demand generation?
Social media leverages platforms’ dynamic nature to boost demand generation. Crafting compelling content, starting conversations, and encouraging shares can increase visibility and reach. Choosing the right platforms and maintaining high engagement with your audience is key.
How can Account-Based Marketing (ABM) benefit my business?
ABM aligns marketing and sales efforts to turn high-value targets into customers. By identifying key accounts and crafting personalized campaigns, you can engage these accounts at multiple touchpoints, providing actionable insights to your sales teams and enhancing deal closure rates.
What are the benefits of webinars and live events for lead generation?
Webinars position your brand as an industry leader and deliver engaging content directly to your audience. They can maximize attendance through robust promotion and convert attendees into leads through strategic follow-up.
Live events provide direct engagement and networking opportunities, creating memorable experiences that sustain interest in your brand.
How does content marketing support demand generation?
Content marketing involves creating high-quality content that speaks to your audience and drives results. By distributing content across the right channels and optimizing for SEO, you can attract, engage, and convert your target audience, amplifying your market presence.
Why is SEO important for demand and lead generation?
SEO delivers targeted traffic and inbound leads, often resulting in the best leads. It requires a strategic approach, involving content strategy, website optimization, competitive analysis, and integration of various technologies. While it is a time-and-cost investment, effective SEO can significantly enhance your B2B demand generation efforts.