Your Foundations for Success
Want an optimized marketing machine that delivers precisely what you need without a dollar of unnecessary spend? Get the strategy right first.
Marketing strategy is a map of the road to successful growth, not an abstract exercise. Our strategic marketing services always start with a 360° understanding of your business today and your aspirations for tomorrow. Then we chart the optimum route to the desired outcome as quickly and cost-effectively as possible.
We can also put these b2b marketing strategies into action, and the integration is seamless. We’ve designed many of the strategic deliverables to run in parallel to ‘hit the ground running’ programs.
Marketing Assessments
Most of our engagements start with a strategic marketing assessment. We’ve developed a proven model and framework that quickly provides a roadmap for the path forward. Assessments can be all-encompassing or highly targeted.
They can provide a jumpstart to new projects or engagements.
This comprehensive approach includes analyzing all the facets that influence the best direction forward including areas such as:
- Market Landscape & Trends
- Internal and External Stakeholder Research
- Full Competitive Analysis
- Key Digital Metrics Analysis
- Digital Program Assessments & Optimizations
- Customer & Prospect Data
Depending on the engagement, marketing assessments can include focus areas such as brand messaging, digital program analysis and optimization, channel and partnership strategies, resource planning and hiring, and full marketing plans, including budgeting.
Marketing Programs Strategy
There are many marketing levers to pull to drive awareness, engagement, and leads. But great programs start with a clear understanding of the basics – the sales cycle, the target audience (roles and segmentation), TAM (Total Available Market), buying behavior, and internal priorities and focus areas.
It’s complex. But without the strategy, the result is wasted time, money, and resources.
The most risk-averse path to impact is to have a strategy. Program strategy is a given with Magnetude, and we can quickly bridge to full implementation, optimize what’s in process, and provide quick-hit implementation while new strategies are being built.
Program strategies can include:
- Demand Gen/Lead Gen Strategy
- Inbound/Outbound Strategy
- Paid Media Strategy
- PR Strategy
- Integrated Campaign Strategy
- Channel Strategy
- Targeting & Buyer Persona Strategy
- Outreach Strategy
Strategic Marketing Plans
Being outcomes-focused, we start with the end goal and then work on implementing data-driven, integrated programs that will get you there.
Whether it’s boosting brand awareness or driving lead generation, we prepare comprehensive plans tailored to your needs. Our approach includes detailed campaign initiatives, precise budget planning, resource allocation, and rollout timing. We’re not just planning for the short term but setting up for sustained success. Let’s create a roadmap that leads to long-term growth and measurable results.
Strategic Marketing Plans could include
- Thought Leadership
- Technology & Platforms
- Multi-Channel Campaigns
- Targeting
- Marketing Funnel Optimization
Channel & Partnership Marketing Strategy
Channels and partners are critical to growth for most companies. Maximizing performance is invariably a tag team effort between sales and marketing.
Most of our clients either have an established channel and are looking to drive better performance, or we are working together to establish and launch a winning channel program, create joint marketing efforts, manage and maximize partner marketing funds (MDF), and enable channel sales efforts through sales tools and training programs.
Some clients ARE the channel partner, and we help them to forge their own path forward and maximize vendor relationships.
Product and Services Markitecture
Recently gone through a merger or acquisition? Are your products and services expanding but no longer fitting together seamlessly?
We help clients navigate these complexities to build a robust marketing architecture (Markitecture) that fuels sustainable growth. We align your brand and marketing strategies post-merger, ensuring your combined entity gains traction and presents a unified front, eliminating confusion and strengthening your market position.
As your business grows, keeping a clear and cohesive brand message is crucial. We integrate your expanding products and services into a unified strategy that highlights their complementary benefits, enhancing customer experience and making your offerings more attractive and easier to sell. Our fresh perspective helps clarify and streamline your brand message, ensuring your audience understands the unique value you bring. Let’s partner to transform your Markiticture and set the stage for long-term success.
More Strategic Services We Offer
B2B Marketing Strategy Resources
Strategy underpins everything successful marketing teams do. The Magnetude team has helped countless clients create, execute, and uphold a marketing strategy that drives growth—and we love to write about it. Check out our resources below to learn more about the critical role that strategic marketing plays in building strong brands, engaging audiences, and driving sustainable business growth.
Strategy underpins everything successful marketing teams do. The Magnetude team has helped countless clients create, execute, and uphold a marketing strategy that drives growth—and we love to write about it. Check out our resources below to learn more about the critical role that strategic marketing plays in building strong brands, engaging audiences, and driving sustainable business growth.
What is a Marketing Strategy (and Why Do You Need One?)
A marketing strategy should be shaped by company business goals, and if done right, it will look at all the areas and layers of the business, enabling leaders to make better decisions. Don’t be tempted to skip the strategy work!
A marketing strategy should be shaped by company business goals, and if done right, it will look at all the areas and layers of the business, enabling leaders to make better decisions. Don’t be tempted to skip the strategy work!
More Than Just Words: Demystifying B2B Messaging
It’s hard to hone in on concise, compelling messaging—and it’s important begin by fully understanding your audience’s needs and pain points in conjunction with the market dynamics and your true competitive differentiators.
It’s hard to hone in on concise, compelling messaging—and it’s important begin by fully understanding your audience’s needs and pain points in conjunction with the market dynamics and your true competitive differentiators.
25 Questions to Align Your Team for Success
Numerous factors inform strategic priorities and day-to-day marketing and sales execution. The following checklist was developed to help you plan your Go-To-Market efforts by identifying priorities and gaps and addressing potential issues.
Numerous factors inform strategic priorities and day-to-day marketing and sales execution. The following checklist was developed to help you plan your Go-To-Market efforts by identifying priorities and gaps and addressing potential issues.
Beyond Lead Gen: 6 Ways Tech CEOs Should Lean on B2B Marketing Strategy to Support Growth
B2B marketing strategy can—and should—support a wide range of business goals and objectives, all while aligning with and advancing the CEO’s strategic and transformational initiatives.
B2B marketing strategy can—and should—support a wide range of business goals and objectives, all while aligning with and advancing the CEO’s strategic and transformational initiatives.
B2B Marketing Strategy & Content Creation for Executive Search Firm
“I’m really impressed by the care they show us. They’re not only a talented team, but they’re also good people and this is what made our long-standing relationship possible. They are true partners — they have our best interests in mind and they take feedback really well.”
Read a case study and five-star review from one of our clients. Together, we built a marketing and content strategy that has enabled significant growth in terms of content, web traffic, and lead generation.
“I’m really impressed by the care they show us. They’re not only a talented team, but they’re also good people and this is what made our long-standing relationship possible. They are true partners — they have our best interests in mind and they take feedback really well.”
Read a case study and five-star review from one of our clients. Together, we built a marketing and content strategy that has enabled significant growth in terms of content, web traffic, and lead generation.
Frequently Asked Questions
Why should I choose a marketing agency for B2B marketing strategy help instead of handling it in-house?
Choosing a marketing agency brings a wealth of experience and an outside perspective that can invigorate your strategy with fresh ideas and innovative solutions.
Agencies have specialized expertise and resources that might not be available in-house, allowing for more comprehensive and effective B2B marketing strategies. The focus is on outcomes, ensuring every effort aligns with your business goals and drives sustainable growth.
A B2B marketing agency can bring experience and expertise across many marketing disciplines including technology, content strategy & creation, channels and partnerships, events, and digital strategies.
How does an agency ensure its marketing strategies align with our business goals?
The process starts by understanding your end goals. Agencies work closely with your team to identify key objectives and challenges. Strategic plans are tailored to your specific needs, integrating detailed campaign initiatives, budget planning, resource allocation, and rollout timing. This collaborative approach ensures the strategies perfectly align with your business objectives.
How do agencies measure the success of their marketing strategies?
Success is measured through rigorous analytics and performance tracking. Key metrics such as engagement rates, lead generation, conversion rates, and ROI are monitored. This data-driven approach allows for continual refinement of strategies based on real-world data, ensuring that every effort is optimized for maximum impact.
What kind of businesses benefit most from strategic marketing services?
Strategic marketing services are particularly beneficial for B2B companies. Whether you’re a startup looking to establish a strong market presence, a growing company navigating a merger, or an established business expanding your product lines, tailored strategies help overcome specific challenges and achieve sustainable growth.
Can an agency help with brand alignment after a merger or acquisition?
Absolutely. Mergers and acquisitions can create brand alignment challenges. Agencies specialize in integrating distinct brand identities into a cohesive strategy that strengthens your market position. The approach ensures that your combined entity gains traction quickly and presents a unified, compelling message to your audience.
How do agencies handle the integration of expanding product and service lines?
As your business grows, agencies help maintain a clear and cohesive brand message by integrating your expanding products and services into a unified marketing strategy. This approach highlights the complementary benefits of your offerings, enhancing the customer experience and making your sales process smoother and more effective.
Read more about our Go-To-Market Expertise
What role does an outside perspective play in developing a marketing strategy?
An outside perspective is invaluable in identifying opportunities and challenges that may not be apparent from within. Agencies bring fresh insights and innovative solutions, helping you think outside the box. This objective viewpoint is crucial for developing strategies that drive growth and align with your business goals.
How quickly can we expect to see results from B2B marketing plans?
The timeline for results can vary based on your specific goals and the scope of the strategy. However, focusing on delivering both short-term wins and long-term success is important. An integrated approach ensures that each initiative contributes to your overall growth strategy, providing measurable improvements in a timely manner.
What’s the first step to getting started with an agency?
The first step is a comprehensive consultation where business goals, challenges, and current marketing efforts are discussed. This initial conversation helps understand your needs and tailor the approach to deliver the best results.