Drive Growth with an Expert IT Marketing Company
You need a marketing partner who isn’t just immersed in the tech industry, but who also understands exactly how to connect you with your target market. We leverage our deep knowledge of B2B technology, our senior-level marketing talent, and our vast experience working with IT services firms and Managed Service Providers to deliver outcomes fast. We get up to speed quickly, jump into action without requiring extensive education or guidance, and drive immediate and long-term results.
From strategic planning to detailed execution, our experts are well versed in every aspect of marketing—at a fraction of the cost of hiring a full in-house marketing team. Experience the strategic insight of a marketing consultancy paired with the hands-on execution of a full-service marketing agency.
Specialists in Marketing for IT Companies, Experienced Across Segments
Ready to grow? Magnetude has broad expertise in the technology and IT market, from specialized IT consulting and services to cloud computing to managed IT services—and targeting personas all the way from the SMB through enterprise leadership. Our expert team is ready to bring you to the forefront of your unique market.
Cloud Technology Services
Present your specialized cloud services with engaging narratives that make you stand out in a competitive market.
IT Consulting
Highlight your IT consulting expertise that drives innovation, helping organizations navigate complex technology challenges with confidence.
IT Outsourcing
Position your IT outsourcing services as the key to scalable, efficient resourcing that flexibly supports business growth.
Business Process Outsourcing
Demonstrate how your business process outsourcing services streamline operations, enabling organizations to focus on their core strengths.
Business Intelligence
Showcase the unique value of your business intelligence solutions that turns complex data into clear, actionable insights.
Business Management Tools
Highlight the distinct advantages of your business management solutions, making them indispensable for organizations aiming for greater efficiency and effectiveness.
Managed Service Providers (MSPs)
Showcase your MSP offerings as the backbone of seamless IT operations, ensuring businesses stay ahead in an ever-evolving tech landscape.
Cybersecurity Services
Feature your comprehensive cybersecurity expertise and ability to protect clients against emerging threats in an increasingly digital world.Staying Ahead with Strategic Marketing in IT
As the IT services landscape evolves due to factors like AI, cybersecurity threats, and hybrid work environments, many IT firms have undergone significant changes, including acquisitions, new service offerings, expanded geographies, or different target audiences.
This business transformation requires a reevaluation of your brand and marketing strategies. Whether it’s tweaking your current approach or embarking on a complete transformation, it’s essential to strategically audit and prioritize changes, ensuring alignment between your evolving business and its marketing strategy.
Strategic marketers are the ideal partners for driving significant change because they work right at the intersection of business strategy and marketing strategy. While some IT services firms have an internal marketing team, many find that it’s most effective to bring in seasoned third-party experts.
Magnetude is a full-service IT marketing agency that has the strategic marketing expertise and the tech industry chops needed to support your business’ growth. Contact us to set up an introductory consultation.
Proven Expertise in Marketing for IT Companies. Strategy and Execution in Perfect Alignment.
Our marketing methods are borne from deep-rooted experience in IT services, technology, and consulting. We approach your business opportunities and challenges as if they were our own.
Marketing Strategy
Brand Messaging
Demand Generation
Channel Marketing
Web Design & Development
Content Strategy
Digital Marketing
Event Marketing
How We Work
As a flexible and full-service IT marketing company, we engage with our technology and IT clients in various ways. Whether we’re managing part or all of a client’s marketing efforts, we take a comprehensive approach, ensuring every strategy and program is carefully selected and implemented to maximize results.
Our marketing services blend the deep expertise of our specialists with cutting-edge digital marketing tools and techniques. The reason our results are so impactful? We never work in isolation. Every action and campaign is meticulously integrated within a controlled and results-driven environment. We plan strategically, then execute with precision. You’ll get just what you need to succeed in IT services with Magnetude.
Always.
We work alongside your people and process investment to protect and maximize your assets.
Absolutely.
We’ll make sure you have exactly what you need, precisely when you need it.
Never.
We’ll configure programs that are unique to your business and fine-tuned to deliver rapid results.
Frequently Asked Questions
What marketing challenges do IT firms frequently face?
Marketing IT services is challenging. Between the constant evolution of the IT, cybersecurity, and technology landscape and the increasingly complex marketing skill sets needed for success, we often see IT firms face obstacles in these areas:
- Building the comprehensive knowledge required in both marketing and technology to write compelling content that is suited to their target audience
- Staying ahead of the rapidly evolving trends and shifting tactics in the entire marketing ecosystem, especially digital marketing areas such as SEO, paid advertising, and social media
- Branding, messaging, and positioning that resonates with their target audience, especially as they grow and transform their marketing
- Running coordinated digital marketing campaigns for awareness, nurture, and lead generation
- Developing innovative and captivating IT services and MSP marketing concepts and campaigns
The good news is that these challenges can be overcome with the right marketing expertise on your side—many IT firms choose to partner with an IT marketing company to support them as they grow.
Why should I work with an IT marketing agency?
Working with a marketing agency that specializes in IT and technology can be a smart decision for many IT firms Technology marketing agencies can bring the right mix of skills and expertise—both digital marketing for IT companies and the IT and technology knowledge itself—to the table to drive full-scale strategic marketing and execution.
Cost and ROI is another key benefit of partnering with an outside marketing firm. . In the complex world of technology and IT, truly effective digital marketing campaigns require a variety of marketing strategies and tactics, and companies that try to use one-off marketing tactics or a siloed approach often don’t get the results they need. Marketing is becoming more specialized, and it’s harder to get away with just one or two in-house marketers: For real success, you need specialists across the marketing disciplines: marketing strategy, digital marketing, SEO, marketing analytics, and more. Fractional marketing firms like Magnetude bring this comprehensive marketing expertise to your firm at a much lower cost of hiring a full in-house team. You get just the expertise and services that you need—and your team and scope can scale perfectly with your business.
Whether you need expertise in specific functional areas of marketing or additional manpower to augment your team’s efforts, consider partnering with an IT marketing company like Magnetude for everything from project-specific support to complete outsourcing of your marketing strategy and execution.
For more on this topic, download our eBook, Marketing: In-House or Outsource?
What does an IT marketing engagement typically look like?
At Magnetude Consulting, our IT services marketing experts partner with clients across various engagement models, from project-specific support to full fractional marketing services. Often, our work begins with an evaluation or formulation of clients’ current marketing strategies and plans through our Rapid Marketing Assessment service, in tandem focusing on fast and high-impact execution, then moves seamlessly to work on long-term objectives. Learn more about how we engage.
Managed Marketing Services: A Next-Gen Model For SMBs
Just like IT, marketing is a core business function that requires specialized skill, and just like IT, the managed services model is a pragmatic and effective way for companies to get access to senior-level talent in a flexible and scalable manner. Our Founder and CEO Natalie Nathanson shares her insights on this topic as a member of the Forbes Agency Council.
