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Blog Series: B2B Tech Marketing (Introduction)

If you’re a small tech business and you’ve been around for more than a few years, you must be doing something right.  Most likely you’ve done a good job creating a product or service that a specific target market wants or needs.  But many small businesses aspire to grow beyond the means of their current size, and this requires leveraging more targeted sales efforts and engaging in a formalized marketing plan.

Many of the small business owners we have conversations with have done some marketing. Perhaps they’ve hired a writing and design firm to develop collateral for a trade show. Perhaps they took a stab at increasing web traffic through Google AdWords or SEO, or perhaps they even have a marketing consultant who serves as a jack of all trades and does a little bit of everything. But most don’t stop and think how to leverage marketing from a strategic standpoint to drive their business goals, and more importantly – how to do so in a mindful, efficient, and cost-effective manner.

Magnetude works with exactly these types of companies, helping them assess their current environments and map their business goals and resources to prioritize their marketing efforts. There are many options when deciding between optimal marketing strategies and tactics for small tech businesses today.  Deciding which ones to implement is not always easy, but understanding the basics so that you can make informed decisions can be.  By understanding the basics of these marketing disciplines, you can begin to think about what will make sense for your environment.  In this blog series, we will present you with 10 marketing tactics that every small tech business should consider. These include:

  • Social Media
  • Content Marketing
  • Webinars
  • Search Engine Marketing (SEM)
  • Media Relations
  • Influencer Relations
  • Surveys and Data
  • Thought Leadership
  • Email Marketing
  • Marketing Automation

In this blog series, we will dive into the 10 most important marketing tactics that small tech business owners should consider when formalizing their marketing plans.  Have immediate questions? Contact us today for a complimentary consultation.