In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!
Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.
Magnetude has helped numerous companies move from concept to growth. Our senior marketing team delivers innovative strategy, paired with flawless execution, so you can embark on your next transformational initiative with confidence.
Natalie sits down with Sarah Lehman, CEO of Zartico, to discuss leadership, innovation, and the power of data-driven decision-making. Sarah shares her journey from leading technology companies to transforming Zartico’s approach during the COVID-19 pandemic, shifting from data aggregation to real-time insights for destination marketers.
April 9, 2025 / 47:18 / Read the Transcript
What does it take to live a life of courage, risk, and purpose? In this episode, Natalie sits down with John Graham, adventurer, author, and activist, to explore the power of bold decisions, from negotiating high-stakes diplomacy to surviving a burning ship.
April 2, 2025 / 58:02 / Read the Transcript
Natalie sits down with Richard Walker, CEO of Quik!, to explore his evolution from launching his first business at 12 to leading a company focused on revolutionizing digital forms processing. We dive into the power of visionary servant leadership, the tough decisions that come with scaling a business, and how leveraging AI and automation can drive efficiency and growth.
March 26, 2025 / 49:46 / Read the Transcript
Entrepreneur Debo Onifade, CEO of DelonApps and DelonJobs, shares how he pivoted his company from hardware to digital services, scaling to 200 employees in under four years. He discusses his coaching-based leadership style, niche market strategy, and the lessons he’s learned from rapid growth.
March 19, 2025 / 34:57 / Read the Transcript
Natalie interviews Nathan Whittacre, Founder and CEO of Stimulus Technologies, about his journey from starting a business at 11 to leading a successful IT firm. He shares insights on organic growth through referrals, the importance of investing in marketing and sales, and adapting to technology shifts like AI.
March 12, 2025 / 47:17 / Read the Transcript
