Your Go-to-Market in the US: Key Strategies for Success

Markets, Messages & Mechanisms

In today’s global economy, it’s very common for B2B companies to launch at home, then look to expand overseas. But for your sales and marketing to be truly successful in different geographies, it’s important to take into account the cultural differences, from communication styles to competition.

Our CEO Natalie Nathanson recently hosted a presentation on the principles of launching and growing your European business in the United States. Download the slides to get the basics on entering the US market the right way, including:

• Core principles of B2B marketing overall
• Cultural differences that impact marketing & sales
• Key questions to ask when entering the US market
• Tips and tricks for effective sales and marketing

Just fill out the form on the right to download the presentation!