Case Study
Blue Cedar
INDUSTRY:
Mobile App Deployment
and Security Platform
Mobile App Deployment
and Security Platform
Goals
- Launch new mobile app orchestration platform – category creation
- Design, expand and formalize channel program
- Maximize engagement and performance with existing channel partners (Microsoft/Blackberry/Carahsoft)
- Develop channel strategy and penetration approach to extend beyond UEM security
Results
- Channel focus/programming: Generated $2M+ in pipeline opportunities in first quarter of rollout
- Created channel enablement training and materials.
- Delivered coordinated sales training and new channel portals to channel sales offices (global) in first quarter of engagement.
- Climbed to run rate of 100 leads/month
Channel Sales Enablement
Blackberry: Channel Partner Battlecard
LinkedIn Advertising
Lead generation campaign
Article
Microsoft (MISA) blog
“One of the areas Blue Cedar needed strategic and tactical help was around our channel. We were looking to analyze best-fit partner opportunities moving forward as we launched our new mobile orchestration platform. Magnetude designed a data-driven channel analysis framework to quickly ascertain channel targets, created a scaleable, full-fledged partner marketing program, and amped up our existing relationships with Blackberry and Microsoft. The enhanced focus on the channel paid off in the first quarter alone, driving an additional $2M in pipeline opportunities.”
John A., CEO
Blue Cedar