Case Study

BotRx

INDUSTRY:
Cybersecurity: Innovative startup,
SaaS platform
BotRx Assets
Goals
  • Set a smart marketing foundation and strategy to get off to a strong start and grow quickly
  • Build credibility, leveraging integrity of existing data and technology expertise
  • Build a compelling brand and position to feed sales and investment goals
Results
  • Named a top startup at RSA
  • Website launched in record time
  • Fast ramp on lead gen and content library
  • Media coverage on high-profile publications, including Dark Reading and Security Magazine
Whitepaper

The Definitive Guide to MTD

BotRx Whitepaper
Contributed Article

The Holiday Shopping Season:
A Prime Opportunity for Triangulation Fraud (ghostwriting and placement)

BotRx Article
Video Animation

Brand launch at RSA

BotRx Video Animation
quote background
“As a newcomer in the market, we believed in our proven solution. But with more and more SaaS cybersecurity startups entering this crowded space, proving our credibility was key. Magnetude’s help creating a strong visual brand and messaging program gave us a great start. Then with high urgency and smart spending, they helped us rapidly launch, optimize, and scale marketing pilot programs. As our agile, virtual marketing team they moved in pace with both our sales and product development to consistently deliver results and outperform goals, becoming an invaluable resource.”
John Briar, Co-Founder
BotRx