eBook: B2B Marketing Budgeting & Planning for CEOs

The All-Inclusive Guide on How to Prepare for New Investments

If you’re wondering how much to spend on marketing and where you will get the most bang for your buck, this eBook is for you.

In it, you’ll get practical answers to four key questions:

• How big should our marketing budget be?
• How should the size of our available budget impact the types of marketing investments we make?
• How should we allocate your marketing budget across the variety of marketing needs and programs?
• How can we measure the impact of our B2B marketing strategy post-investment?

Each of these questions are addressed with decades of B2B marketing expertise and today’s best practices in mind. Industry information, case studies, infographics, and related resources are used throughout for illustration purposes.

A well-planned marketing budget can set you up for success all year and beyond. Learn how to plan for new investments to support your firm’s growth plans.

Fill out the form on the right to access B2B Marketing Budgeting & Planning for CEOs: The All-Inclusive Guide on How to Prepare for New Investments.